The following article is a guest post.
Organizing different corporate events takes planning and lead time.
Corporate events can include:
- Special incentives for key personnel
- Meetings held offsite at a resort or other location
- Team building activities
- Award banquets and presentations
- New product introductions
- Annual picnic or other activity for all employees
Planning and organizing the event includes:
- Establishing a time for the event when all participants are available.
- Selecting a location that is accessible for participants
- Deciding on events that include interaction
- Selecting food and catering services
- Selecting entertainment that will appeal to everyone
- Providing transportation when necessary
The time may be seasonal for a product introduction or an awards banquet. You may pick an off-site location that everyone can reach. This can include a hotel, restaurant or resort.
Most corporate events are designed to get people to meet and interact with each other. Employees from one division or region can meet with people from another district and exchange ideas. There are several ways to “break the ice” and help individuals interact.
The virtual graffiti wall is a popular activity that encourages interaction. The wall is a large photograph of participants with any type of background. This super-size photo is pasted to a wall. Participants, usually people in the photo, are given a can of spray paint. They can write or paint on the wall over the their own photo or that of another participants.
This lets people be creative and have fun. Everyone understands that the paint goes on the photo, not another person. Usually four people at a time can appear in one photo.
This is also a fun activity for award banquets, picnics, incentive events and off-site meetings at restaurants and resorts.
Food, Entertainment and Transportation
The catering services will recommend meals at various locations. In some cases, their specialties may be the reason for selecting the location. Planners have to take into consideration any diet restrictions from participants. Generally, the better the food, the more memorable the event.
Transportation should be arranged for people who need it. This may mean chartering a coach service or even an airplane for special events. The event can be on board a special tour boat with catering services.
Entertainment can include a live band and dancing, a film, recital or a colourful presentation on a new product.
The graffiti wall could also be used for some product introductions. The item(s) are photographed and employees can comment on the item with their spray cans. This can work with small appliances and specialty products.
Product introductions are often corporate events for sales personnel. Sales people should have an opportunity to carefully explore the product with all of their senses. If the new introduction is an edible product, participants will have the opportunity to taste it. They should be able to feel the product and even use it in some way.
Team Building Events
Wall climbing, sailing and team games are popular events for corporate team building. This works for project managers and their teams. The objective is for participants to learn how to support each other.
Experiential team building games help people communicate and solve problems. There are many games available that don’t involve too much physical activities while others are mainly physical. The decision on the type of team building activity will depend on the company and the abilities of the people involved.
Team building events are also designed to improve communications among participants while they learn about each other.
Corporate events should be interesting and exciting, giving people something to anticipate as a fun experience.
Full-time freelance writer. Lifestyle designer.
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